
Search Engines Tools Services Courses Articles News Contact Home	Pay-Per-Click Search Engines Yahoo Search Marketing The original pay-per-click search engine founded as GoTo.com, renamed to Overture and later purchased by Yahoo One of two dominant pay-per-click search engines in the marketplace Cost per click is typically higher than average Can take up to five business days for your ads to appear Distribution partners include: MSN, Yahoo!, Lycos, AltaVista, Excite, InfoSpace, Netscape, CNET and Netzero Minimum initial deposit to setup account - $30.00 Minimum bid for keyword listings - $0.10 Minimum monthly spend - $20.00 More information about Yahoo! Search Marketing Google Adwords Brand name - one of the top destination sites on the web One of two dominant pay-per-click search engines in the marketplace Rank is determined by combination of bid price and click-through rate – lower bid price ads can appear above higher bid price ads Signup process takes less than 15 minutes and ads go live instantly Unlimited free changes -- change your ads as often as you like Can activate multiple ads per ad group to test the effectiveness of different ads. This is commonly referred to as split testing. Distribution partners include: AOL, Netscape, Earthlink, Ask Jeeves, Compuserve, AT&T Worldnet Minimum initial deposit to setup account - $5.00 Minimum bid for keyword listings - $0.05 Minimum monthly spend - none required More information about Google Adwords Miva Easy wizard setup of your account with abundant help provided in the process Maximum exposure for minimum cost, appeals to smaller businesses not quite ready to commit to larger budget Shows ranking of key term at time of bid placement Excellent reputation as a leader in click fraud protection Good European presence through merger with Espotting Distribution partners include: CNET's Search.com, Excite, Webcrawler, NBCi, MetaCrawler, Dogpile and Go2Net Minimum initial deposit to setup account - $25.00 Minimum bid for keyword listings - $0.05 Minimum monthly spend - none required More information about Miva Kanoodle Autoscheduler: Ability to schedule your listings to automatically go live or dead at specific times Can display your logo with your ad Interesting approach to click fraud since they only charge you for two clicks from the same IP address in a 24 hour period Helpful tutorials, demonstrations, animations, etc. plus good customer service staff Distribution partners include: Search.com, Dogpile, Metacrawler, and Webcrawler Minimum initial deposit to setup account - $50.00 Minimum bid for keyword listings - $0.05 Minimum monthly spend - none required More information about Kanoodle Enhance Interactive Excellent customer service including Live Chat Good system for account management that is intuitive and easy to use Offers paid listings, paid inclusion, banners and other contextual ads Distribution partners include: Excite, MSN, Netzero and others Minimum initial deposit to setup account - $50.00 Minimum bid for keyword listings - $0.03 Minimum monthly spend - none required More information about Enhance Interactive Search 123 Strong commitment to customer service and willingness to help advertisers with campaign optimization Clean and easy to use advertiser interface Competitive quality of traffic creating an above average conversion rate Operates in real-time, allowing immediate listings. No waiting for first time listings or changes Distribution partners include: Juno and Netzero Minimum initial deposit to setup account - $50.00 Minimum bid for keyword listings - $0.05 Minimum monthly spend - none required More information about Search123. 7Search Oriented towards niche market that does not want to spend more than 10 cents per click While bidding you get to see popularity of your keyword along with the bid amount and ranking E-mail notification when you are outbid for the top ranking on a keyword Keyword Mapping - your listing is displayed when near matches to your existing keywords are queried Distribution partners include: Mamma.com, ePilot, Genieknows.com, ABCSearch.com, Looksmart, and Pageseeker Minimum initial deposit to setup account - $25.00 Minimum bid for keyword listings - $0.01 Minimum monthly spend - none required More information about 7Search SearchFeed Reputation for effective marketing campaigns, especially for smaller businesses Keyword ads are displayed on industry-specific websites and portals, providing a more targeted customer base tailored to each advertiser Research tools make creating and managing campaigns easy Minimum initial deposit to setup account - $25.00 Minimum bid for keyword listings - $0.01 Minimum monthly spend - none required Alexa Ranking - 1,617 (as of 4/30/05) More information about SearchFeed ePilot Keyword research tool includes competitor's keywords and editor-suggested lists Traffic often cheaper than top-tier PPC engines Account interface is easy to use Mass keyword submission available via Excel User controlled URL display and visibility options Distribution partners include: YellowPages.com, Index.com, Fitness.com, Pageseeker.com, and many more Minimum initial deposit to setup account - $100.00 Minimum bid for keyword listings - $0.07 Minimum monthly spend - none required More information about ePilot goClick One of the most user friendly and effective account management systems Added lots of tools, features, and extras to make usability easier and more effective BidMaster(tm) AutoBid tool - Set the max bid and goClick.com (daily) adjusts your bid accordingly to one cent higher than the next highest bid. Can also be used manually Offers a PayPal Payment option Distribution partners include: ePilot, MetaCrawler, Mamma.com and DogPile. Minimum initial deposit to setup account - $10.00 Minimum bid for keyword listings - $0.01 Minimum monthly spend - none required More information about goClick Home ● Privacy Policy ● Terms of Use ● Site Map

News

Contact

Home

Pay-Per-Click Search Engines

Yahoo Search Marketing

The original pay-per-click search engine founded as GoTo.com, renamed to Overture and later purchased by Yahoo
One of two dominant pay-per-click search engines in the marketplace
Cost per click is typically higher than average
Can take up to five business days for your ads to appear
Distribution partners include: MSN, Yahoo!, Lycos, AltaVista, Excite, InfoSpace, Netscape, CNET and Netzero
Minimum initial deposit to setup account - $30.00
Minimum bid for keyword listings - $0.10
Minimum monthly spend - $20.00

More information about Yahoo! Search Marketing

Google Adwords

Brand name - one of the top destination sites on the web
One of two dominant pay-per-click search engines in the marketplace
Rank is determined by combination of bid price and click-through rate – lower bid price ads can appear above higher bid price ads
Signup process takes less than 15 minutes and ads go live instantly
Unlimited free changes -- change your ads as often as you like
Can activate multiple ads per ad group to test the effectiveness of different ads. This is commonly referred to as split testing.
Distribution partners include: AOL, Netscape, Earthlink, Ask Jeeves, Compuserve, AT&T Worldnet
Minimum initial deposit to setup account - $5.00
Minimum bid for keyword listings - $0.05
Minimum monthly spend - none required

More information about Google Adwords

Miva

Easy wizard setup of your account with abundant help provided in the process
Maximum exposure for minimum cost, appeals to smaller businesses not quite ready to commit to larger budget
Shows ranking of key term at time of bid placement
Excellent reputation as a leader in click fraud protection
Good European presence through merger with Espotting
Distribution partners include: CNET's Search.com, Excite, Webcrawler, NBCi, MetaCrawler, Dogpile and Go2Net
Minimum initial deposit to setup account - $25.00
Minimum bid for keyword listings - $0.05
Minimum monthly spend - none required

More information about Miva

Kanoodle

Autoscheduler: Ability to schedule your listings to automatically go live or dead at specific times
Can display your logo with your ad
Interesting approach to click fraud since they only charge you for two clicks from the same IP address in a 24 hour period
Helpful tutorials, demonstrations, animations, etc. plus good customer service staff
Distribution partners include: Search.com, Dogpile, Metacrawler, and Webcrawler
Minimum initial deposit to setup account - $50.00
Minimum bid for keyword listings - $0.05
Minimum monthly spend - none required

More information about Kanoodle

Enhance Interactive

Excellent customer service including Live Chat
Good system for account management that is intuitive and easy to use
Offers paid listings, paid inclusion, banners and other contextual ads
Distribution partners include: Excite, MSN, Netzero and others
Minimum initial deposit to setup account - $50.00
Minimum bid for keyword listings - $0.03
Minimum monthly spend - none required

More information about Enhance Interactive

Search 123

Strong commitment to customer service and willingness to help advertisers with campaign optimization
Clean and easy to use advertiser interface
Competitive quality of traffic creating an above average conversion rate
Operates in real-time, allowing immediate listings. No waiting for first time listings or changes
Distribution partners include: Juno and Netzero
Minimum initial deposit to setup account - $50.00
Minimum bid for keyword listings - $0.05
Minimum monthly spend - none required

More information about Search123.

7Search

Oriented towards niche market that does not want to spend more than 10 cents per click
While bidding you get to see popularity of your keyword along with the bid amount and ranking
E-mail notification when you are outbid for the top ranking on a keyword
Keyword Mapping - your listing is displayed when near matches to your existing keywords are queried
Distribution partners include: Mamma.com, ePilot, Genieknows.com, ABCSearch.com, Looksmart, and Pageseeker
Minimum initial deposit to setup account - $25.00
Minimum bid for keyword listings - $0.01
Minimum monthly spend - none required

More information about 7Search

SearchFeed

Reputation for effective marketing campaigns, especially for smaller businesses
Keyword ads are displayed on industry-specific websites and portals, providing a more targeted customer base tailored to each advertiser
Research tools make creating and managing campaigns easy
Minimum initial deposit to setup account - $25.00
Minimum bid for keyword listings - $0.01
Minimum monthly spend - none required
Alexa Ranking - 1,617 (as of 4/30/05)

More information about SearchFeed

ePilot

Keyword research tool includes competitor's keywords and editor-suggested lists
Traffic often cheaper than top-tier PPC engines
Account interface is easy to use
Mass keyword submission available via Excel
User controlled URL display and visibility options
Distribution partners include: YellowPages.com, Index.com, Fitness.com, Pageseeker.com, and many more
Minimum initial deposit to setup account - $100.00
Minimum bid for keyword listings - $0.07
Minimum monthly spend - none required

More information about ePilot

goClick

One of the most user friendly and effective account management systems
Added lots of tools, features, and extras to make usability easier and more effective BidMaster(tm) AutoBid tool - Set the max bid and goClick.com (daily) adjusts your bid accordingly to one cent higher than the next highest bid. Can also be used manually
Offers a PayPal Payment option
Distribution partners include: ePilot, MetaCrawler, Mamma.com and DogPile.
Minimum initial deposit to setup account - $10.00
Minimum bid for keyword listings - $0.01
Minimum monthly spend - none required

More information about goClick

Home ● Privacy Policy ● Terms of Use ● Site Map