No matter how excellent your corporate training program is, you will not be able to convince companies to use it if it is not promoted properly. You have to make some noise about your services.
How Important Corporate Training Is
Businesses grow and expand in direct proportion to the effort they give to training their staff. Of course, the right infusion of investments plays a major part. But what good will your investments do, if the people who use them are not trained to do their job well?
The importance of corporate training program is emphasized by a report published by the American Society for Training & Development. This report stated that in 2009, United States organizations spent $125.88 billion on employee training.
However, a study conducted by the eessence.biz regarding employee training firms indicated that only about 62 per cent of the respondents had no marketing budgets and only 15 per cent used a formal marketing plan.
Promoting Your Employee Training Services
You will have a larger piece of the market if you will utilize effective methods in marketing your corporate training services. There are several strategies that you can implement. Here are some of them:
1. Email Marketing
The electronic mail is a very effective way in sending your message to a specific group of people. It keeps you connected with your target market and helps keep your product in their minds.
With email marketing, you can easily reach your target market without spending so much money in print, TV and media advertisements. There are email programs that you can use to make this work even easier.
2. Search Engine Optimization
You can put your corporate training website in the forefront of your customer’s attention by optimizing it. Modern consumers use the internet to search for the products that they need. The same is true with companies searching for corporate training providers.
By integrating SEO marketing on your website, you can jump ahead of your competitors whenever your target customers are searching for this kind of service in Google, Yahoo, and similar search engines in the internet. It would be advisable if you will hire a professional SEO specialist who is well experienced in getting training companies on the front of the search list, than just optimizing your website yourself.
3, Putting Ads on Facebook
Facebook is one of the largest social networking sites used by most people today. You can use it to your advantage by placing advertisements of your corporate training services on this popular site.
These advertisements are the small announcements located on the right hand side of your profile page. By putting Facebook ads, you can reach up to 200 million people who are active users.