Pay Per Click Search Marketing Questions

How is PPC different from SEO?
Pay Per Click are sponsored ads that run on the right and top of the “natural” search results on Google and Yahoo. If you look you will see there are two sides to the results page a right side and a left side. The left side are the natural listing and the right are the “paid” listings. Business can purchase PPC ads to run in the sponsored listings area.

Why is PPC Valuable?
A business can cast a much wider net using PPC then only launching an SEO strategy. SEO is a great channel as well but PPC allows you to compete for many thousand keyword terms to drive a high volume of traffic with SEO you need to be much more focused to gain top rankings. PPC is also extremely fast, you can get rankings and traffic in the same day while SEO takes several months and is a much longer term strategy.

How quickly can I get started and measure results?
With PPC you can get up live very quickly. We do a through analysis of your market, and the competitive landscape and find your best opportunities for success. We create a specific strategy for each company that typically incorporates both PPC and SEO strategies then we begin executing. You can be live on PPC in a few days and see results a few days following that. SEO is a longer strategy that will take a few months to see top rankings and you should plan for a long term effort to gain the maximum benefit.